NAVIGATE WITH CONFIDENCE

Inside EY’s Private Equity Value Creation Benchmark Survey: What Top Firms Do Differently

In this episode of Navigate with Confidence, host Elaine Pratt speaks with Peter Witte, Director at EY’s Private Equity Practice, about the findings from EY’s groundbreaking Private Equity Value Creation Benchmark Survey. 
Peter unpacks how today’s leading private equity firms are evolving their operating models, embedding value creation strategies, and navigating increasing complexity in a volatile macro environment. The conversation also explores EY’s collaboration with Phronesis Partners, which enabled access to a highly specialized group of senior deal and operating partners for the study. 
Tune in to learn: 
Why now is a pivotal moment for value creation research in PE 
The five archetypes of operating partner models—and which ones outperform 
How firms are quantifying ROI and which value levers work best 
What separates high-performing engagements from the rest 
How leading firms benchmark and validate their strategies 
If you're a private equity professional looking to sharpen your firm’s operating model or benchmark performance, this episode offers rich insight into what’s working—and what’s next. 

Revolutionizing advertising in a privacy-first world

With third-party cookies on the decline and privacy regulations tightening, brands are rethinking how they reach their audiences. In this episode, Elaine Pratt sits down with Jordi Capdevila, VP of Marketing at Seedtag, to discuss why contextual advertising is becoming the go-to strategy in a privacy-first world. 
Jordi shares how Seedtag is leading the shift, leveraging AI-powered contextual intelligence to deliver highly relevant, brand-safe, and privacy-compliant advertising. They also dive into Seedtag’s recent market research with Phronesis Partners, revealing key insights into regional differences, competitive positioning, and the future of ad targeting. 
Tune in to discover:  
Why contextual advertising is making a comeback 
How AI is transforming ad targeting beyond behavioral tracking 
The biggest trends shaping digital advertising in the coming years 
How brands can adapt to the post-cookie world

Building brand awareness in B2B

Nicola Stubbs, Head of Brand at Boxxe, joins Elaine Pratt to share some of the strategies behind Boxxe’s bold brand repositioning in a cluttered B2B landscape. They discuss why B2B marketing should borrow from B2C playbooks, the importance of balancing short-term sales tactics with long-term brand building, and how emotional engagement drives growth. Listen in to learn how Nicola has leveraged research, customer insights, and a distinctive identity to differentiate Boxxe in a highly competitive market. 

Gen Z: Market Research and Engagement Strategies

In this episode, we sit down with Paul Nesbitt, Global VP of Research and Insights at Condé Nast, to delve into the unique characteristics and behaviors of Gen Z. As a seasoned expert in consumer insights, Paul shares his observations on how brands can effectively engage with this digitally native generation.
Paul discusses the technological and behavioral differences that set Gen Z apart from previous generations, highlighting their preference for online communities, gaming, and authentic connections. He emphasizes the importance of understanding generational nuances and the challenges of conducting market research without historical data comparisons.
Paul provides insights on crafting research methodologies that resonate with Gen Z, including the use of community-based platforms and personalized approaches. He also explores the role of AI in creating hyper-personalized content and the evolving expectations of younger generations in B2B and B2C contexts.
Tune in to discover how brands can authentically connect with Gen Z by embracing transparency, aligning with their values, and adapting to the fast-paced cultural shifts that define this generation.

Mastering market segmentation: Insights for B2B success

In this episode, we delve into the intricacies of market segmentation, a cornerstone of effective marketing strategy. Host Elaine Pratt is joined by Phronesis' Director of Insights and Research, Victoria McRitchie, to discuss the different types of segmentation and the significance of aligning segmentation strategies with organizational goals and available data. 
Victoria explores the potential impact of artificial intelligence and advanced analytics on segmentation practices, offering insights into how businesses can leverage these technologies for hyper-personalization while navigating the challenges of data quality and privacy.
Whether you're a seasoned marketer or new to the field, this episode provides valuable insights and practical tips to enhance your segmentation strategy and drive business results. 

Keeping up with the evolving B2B buyer

In this episode, we dive into the significant shifts in B2B buying behavior over the past decade. Join Elaine Pratt as she sits down with Greg Kilstrom, best-selling author and host of The Agile Brand podcast, and Cheryl Dickinson, SVP of Sales and Client Success at Phronesis Partners. Together, they explore how B2B buyers are increasingly behaving like online consumers, the importance of personalization, and how AI and other technologies can help meet modern demands.

Driving business performance with warehouse automation

FM Logistic, a global player known for pioneering efficient and sustainable supply chain solutions, recently partnered with Phronesis to conduct a study to explore the current extent of automation and its future at FMCG, retail, e-commerce, beauty and luxury companies. In this episode, Vanessa Baille, APAC Regional Marketing Manager at FM Logistic, joins Elaine Pratt, CMO at Phronesis Partners, to discuss the balance between innovation and investment, the challenges of adopting new tech, and what the future holds for warehouses around the world.