Behavioral Science in Action: Moving from Theory to Impact

In this episode of Navigate with Confidence, host Elaine Pratt sits down with Indrajeet Ghatge, Head of Behavioral Science at Phronesis Partners, to demystify one of the most talked-about—but often misunderstood—disciplines in modern business: behavioral science.

Together, they explore what behavioral science really is, how it differs from market research and consumer psychology, and why it’s essential for marketers and researchers—especially in B2B contexts—who want to understand and influence decision-making more effectively.

Key takeaways:

• Why behavioral science isn’t just for academia—or B2C brands
• How small behavioral changes can drive big business results
• Real-world examples of behavioral interventions that worked
• The difference between decision journeys and buyer journeys
• How Phronesis is helping clients embed behavioral science into strategy, product design, communication, and training

Whether you’re skeptical, curious, or already a believer, this conversation offers a practical, insightful look at how behavioral science can sharpen your strategy and deliver measurable impact.

Learn more at phronesis-partners.com

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