Building brand awareness in B2B

Nicola Stubbs, Head of Brand at Boxxe, joins Elaine Pratt to share some of the strategies behind Boxxe’s bold brand repositioning in a cluttered B2B landscape. They discuss why B2B marketing should borrow from B2C playbooks, the importance of balancing short-term sales tactics with long-term brand building, and how emotional engagement drives growth. Listen in to learn how Nicola has leveraged research, customer insights, and a distinctive identity to differentiate Boxxe in a highly competitive market. 

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