Gen Z: Market Research and Engagement Strategies

In this episode, we sit down with Paul Nesbitt, Global VP of Research and Insights at Condé Nast, to delve into the unique characteristics and behaviors of Gen Z. As a seasoned expert in consumer insights, Paul shares his observations on how brands can effectively engage with this digitally native generation.

Paul discusses the technological and behavioral differences that set Gen Z apart from previous generations, highlighting their preference for online communities, gaming, and authentic connections. He emphasizes the importance of understanding generational nuances and the challenges of conducting market research without historical data comparisons.

Paul provides insights on crafting research methodologies that resonate with Gen Z, including the use of community-based platforms and personalized approaches. He also explores the role of AI in creating hyper-personalized content and the evolving expectations of younger generations in B2B and B2C contexts.

Tune in to discover how brands can authentically connect with Gen Z by embracing transparency, aligning with their values, and adapting to the fast-paced cultural shifts that define this generation.

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