Keeping up with the evolving B2B buyer

In this episode, we dive into the significant shifts in B2B buying behavior over the past decade. Join Elaine Pratt as she sits down with Greg Kilstrom, best-selling author and host of The Agile Brand podcast, and Cheryl Dickinson, SVP of Sales and Client Success at Phronesis Partners. Together, they explore how B2B buyers are increasingly behaving like online consumers, the importance of personalization, and how AI and other technologies can help meet modern demands.

• Likes
• Download
• Share