Revolutionizing advertising in a privacy-first world

With third-party cookies on the decline and privacy regulations tightening, brands are rethinking how they reach their audiences. In this episode, Elaine Pratt sits down with Jordi Capdevila, VP of Marketing at Seedtag, to discuss why contextual advertising is becoming the go-to strategy in a privacy-first world. 

Jordi shares how Seedtag is leading the shift, leveraging AI-powered contextual intelligence to deliver highly relevant, brand-safe, and privacy-compliant advertising. They also dive into Seedtag’s recent market research with Phronesis Partners, revealing key insights into regional differences, competitive positioning, and the future of ad targeting. 

Tune in to discover:  

• Why contextual advertising is making a comeback 
• How AI is transforming ad targeting beyond behavioral tracking 
• The biggest trends shaping digital advertising in the coming years 
• How brands can adapt to the post-cookie world

Read our case study here

 

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